Jonah Lehrer: How We Decide

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http://www.abc.net.au/tv/bigideas/stories/2010/08/31/2997480.htm

Over the last 20 years, brain research has fundamentally changed our understanding of decision- making. Jonah Lehrer is a Rhodes scholar, a critically-acclaimed science writer and the man behind the popular blogsite "The Frontal Cortex".

In this compelling Commonwealth Club of California address, Lehrer maps out the latest cutting-edge research into how our minds work and how it shines light on HOW we make decisions...and also how we might m